What Advertisers Want And How To Satisfy Advertiser Needs?

This is the second part of the series “Getting Advertisers – A Short And Useful Guide“. In this part lets discuss on basic advertiser needs and how to satisfy the advertiser needs. “Advertiser is God, give them everything you can” is the line you should always remember.

Advertisers have a lot of demands. They want specific things in sites in which they plan to advertise. For some advertisers, traffic is everything. They want a lot of visitors and lots of blog page views too. There is a certain breed of advertisers which require lots of good original content. Another group of advertisers like readers who talk and interact. This means some advertisers go on blog posts and see if there are good number of comments. There are some advertisers who go on site / blog ranks. If you have a good page rank and Alexa rank, the advertisers advertise on your blog / site. Well all advertiser needs are different.

What Advertisers Generally Want And Demand?

1.) Patient Bloggers and Site Admins

All advertiser want patient guys (Bloggers / Site Admins) at the other end. All advertisers want someone to listen to their wants patiently. Advertisers ask a lot of questions like blog statistics, discounts, etc. They want proof of blog statistics and ranks. So you will have to give them everything they want to make the advertisers advertise on your blog.

2.) Discounts

Advertisers generally don’t advertise on the rates you display on your advertising page if you have one or the prices you have said them by e-mail or any other means. They want discounts. They want to advertise at cheap rates. I’m not saying to give them discounts as they desire, just reduce the prices by little. I mostly give discounts on 3/6/12 month purchases. You should decide on what ad spaces and what term you will give discounts.

3.) Good Traffic And Ranks….As Usual!

No advertiser will advertise on a site with very low ranks and bad statistics. So in order to make advertisers advertise on your site, make sure your blog has good traffic and ranks.

4.) Blog Statistics And Rank Proof

99 percent advertisers demand blog statistics and ranks proof. They want it to verify if the stats you have given them are correct and genuine. So always keep ready a photo of blog statistics ready with you. If possible display it in your blog advertising page.

How To Satisfy Advertiser Needs?

1.) To satisfy advertisers needs you need to fulfill all their wishes and give them what they want or in other words fulfill their demands.

2.) Give advertisers time to think. Advertise think a lot before advertising. So don’t start  shooting them e-mails if they don’t get back to you soon. Be patient.

3.) CO-Operate with advertisers. Don’t get angry if they say you have less ranks or visitors. Instead admit that you have less ranks and visitors and you are constantly trying to improve them. Even if you have good ranks and traffic, you always try to increase it, so there is no problem admitting that you have less traffic and ranks!

Third part just ended. So enjoyed reading it? I hope so! If you liked the post, please do comment and also share the post on Twitter and other networks!