Things To Look For In Your Next Blog Advertiser

The blogosphere is a huge place and only the best blogs can make it here. Currently, over 150 million websites can be identified as blogs. A great deal of revenue can be generated from blogs – almost tenfold of the initial investment in the blog. The financial success of your blog depends on the quality of the advertisements you allow on your blog. Therefore, get the right blog advertiser can make or break your blog. In this post, we counsel you on what exactly to look for in your next blog advertiser.

Be Selective When You Review Advertisers

How many advertisers do you get for your blog? Quite a few, if your blog is successful. Are you willing to accept all of the advertisers and allow their banner ads on your site? Are you also going to accept all of their paid reviews as well?  When you ponder this question, you’ll start wondering; do you want a great advertiser who will increase your blog’s value, or a whole bunch of advertisers who will eventually run your blog?

Advertisers are always looking for the next successful blog on which to place their banners.  They are obviously, looking for publicity and backlinks. Many of them, or even most of them will not care about your blog and the message you want to send out. If your focus is only on making money then your blog will be in a lot of trouble. Therefore, before you accept an advertiser, check for the right factors as detailed in the next section.

Your Advertiser Must Have A Good Reputation

Before you accept any Ads, check if your advertiser has a good reputation. Your potential advertiser might be a spammer, or their site might be a malware site. It’s possible that the advertiser’s company itself is a scam. In these cases, linking to such a site will ruin your reputation, and will spell doom for your users. As a blog owner, you have responsibility towards your readers and users. Again, linking to a bad advertiser’s site will get you low search engine rankings. This is because search engines and web site raters such as WOT first check if your blog links to bad websites. If they find that your blog routes to bad advertisers, your ranking will go down, and you will end up scaring visitors and genuine advertisers!

How To Check If Your Advertiser Has A Good Reputation

Check your advertiser’s reputation on website ranking sites such as WOT, Alexa and Webutation. People use the Webutation site to review ratings from Google, WOT, Alexa, Website Antivirus, Page Rank, and the ratings from each rater’s community. Site rankers check if links work, they check for malware infections, quality, ethical aspects, and the site’s privacy policy and so on. Checking your advertiser’s site rank is the first thing you do before you accept their Ads.

Choose Individual Advertisers Over Ad Services

Some advertisers are specialized in ad services. These advertisers can load up your site with Adsense ads, paid reviews, Info links, Adbrite ads, and Ads from other advertisers. The end result of this influx will be a very ugly site, which will keep visitors away. Choose an individual product advertiser over Ad services sites, and only choose a limited number of Ads and Ad services based on your need. Also check what your reader community likes. For example, if you’re a webmaster blog then allowing Ads about micfo hosting and coupons will indicate that you care for your community.

Choosing the right advertiser will attract other good advertisers to your site. You’ll eventually be able to charge more for the Ads. The more traffic your blog generates, the more your advertisers will stick to you, which will stimulate new advertising.

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