Paul And Angela – Friends Or Enemies?

If you’re looking to get some quick backlinks, chances are you’ve considered investing a few dollars in Paul and Angela back link lists or packages. But are Paul and Angela the right people for you? Before we answer that question, let’s recap what Paul and Angela do…and who they actually are.

Paul Johnson and Angela V. Edwards saw an opening in the fledging SEO industry and teamed up to combine their lists of quality sites. These sites let you post links back to your own blog. Originally, the list was sold as a monthly subscription but after some teething problems (forums and sites being inundated with dummy accounts), they now sell mostly by the package instead.

The case for Paul and Angela

Let’s cut to the chase. Paul and Angela’s backlinks can actually work. There is enough evidence out there to prove that their technique does fool the Google spiders and help the recipient blog climb that magical Google ladder.
Your relationship with Paul and Angela should not be an expensive one to cultivate. They started out by selling monthly subscriptions for just five dollars. Even today, their packages are affordable and good value, considering the number of links you receive.
If you’re looking for a quick fix, Paul and Angela’s mix includes aged authority sites for quick indexing.
The Paul and Angela package is the essence of simplicity. They look after pretty much everything and then send a report to you. With prices starting at under $60.00, this is a comprehensive service for very little, especially if your blog has an income stream attached – that extra spot on the SERPs could land you hundreds of extra visitors and convert to thousands in extra sales. Most folk though, just pay for the list.
To minimize the number of forum owners automatically deleting dummy accounts, Paul and Angela have revised their system – so the speed at which you backlinks disappear is slowing.
By doing a few small things yourself, such as posting to the forums within the first few weeks or adding a photograph, you reduce the danger of losing half your backlinks in the early stages.
Success breeds a million imitators. That’s certainly true here, with many new services looking very much like Paul and Angela. Ironically, these smaller competitors may provide better results for you; larger links providers have more customers, so more customers adding profiles to their pool of sites, so more chance your profile will be deleted. Smaller providers can be a much better option.

The case against Paul and Angela

Your blog may get de-indexed. Think about that for a second. This is not a white hat technique, this is not kosher down at the old Google link police headquarters. Plenty of blog owners know the sting of a Google slap and de-indexing hurts.
When it comes down to it, we’re talking spam! That’s what Paul and Angela sell. Call it what you will, dress it up, play it down, live in denial if you must. But it’s still spam. This means that while you may prosper in the short term, your long term chances of avoiding detection by the spam police might not be too good.
The more you buy, the more visible you’ll be on the spam police radar.
Now, it’s a controversial argument and like the meaning of life, we may never know – but if you are a dedicated believer that the only Googlicious link comes from your own niche, then Paul and Angela are not for you. Your blog about movies or music may have links from forums catering to diabetics, pet owners and mugging victims – if it meets the Paul and Angela criteria, it’s on the list.
Many forum owners can spot spam from a mile off and will delete you almost before you’ve started. You may not even receive a confirmation email to activate your account – and yet you’ll have paid for that linking opportunity. Some estimate that you lose 50% of your links in the first week! The links aren’t looking quite so affordable now….
As new links lose their luster and stop being indexed, you will need to buy more link packages to retain your SERP position. Of course, by ensuring your content is quality all the way, this won’t be a concern – but if you find yourself in the trap of buying more to replace old ones, you’re at risk of alerting Google to your blog.

The verdict

So, is Paul and Angela the way to go? There’s plenty to think about and you’re gambling with your blog! Commercial sites designed to be here for a good time, not a long time love ideas like Paul and Angela’s because they can move their product fast and furiously, always conscious of Google’s clock ticking. When they get de-indexed, they shut down and start up again with more link tricks up their sleeves.

But, it’s generally very good advice to never underestimate the cleverness of Google. Building a readership with quality content will build links for free and those readers actually care what you do and say, isn’t that the better way to go? Risk free and in fact, what blogging and networking are all about!

Susan Long believes that quality content is the best link builder! If you (or your girlfriend, son or daughter) love Cool Pencil Cases pens, pencils and notebooks, why not check out the site and maybe even share a link and spread the white hat love!

Paul And Angela – Friends Or Enemies?

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