If the first wave of blogging was driven by hobbyists, then surely the current trend is driven by those who are blogging for a little extra cash―a part-time or even a full-time income. Today the blogosphere has provided more ways and options than ever by which bloggers can maximize their earning potential.
Choose Your Blogging Platform
The first step in beginning a blog is determining the blogging platform that will best suit your needs. Apple’s own iWeb, included free on every new Mac, and some third-party Mac website editors such as RapidWeaver, have built-in blogging capabilities. Or you might wish to choose an online blogging site like Blogger or WordPress, most of which have customized templates that allow you to choose your blog’s page color and overall design.
Choose Your Topic or Niche
Before choosing a blogging platform, you must decide what you are going to blog about. Your subject matter will play a large role in determining how much money you will earn with your blog. Some subjects will pay more per click than others.
You can check out Google AdWords and AdSense to see how much each click on a particular subject pays. Apple’s iWeb has built in modules for the placing of AdSense advertisements on your site. All a user will need to do is click on one of your ads for you to earn money.
Monetize Your Blog
There are also services like BlogAds.com that allow you to gain control over the ads on your blog and are not based on the pay per-click-system, so that you will make money regardless of the number of clicks on your ads. You determine what advertising prices you will charge, and that is announced to the advertisers, who will contact you for ad space on your blog. Of course, how much you earn still depends on your traffic.
Another way to secure earnings from your blogging activities is to sign up with an affiliate program, which will pay a commission for every product purchased from a link placed on your blog. There are also pay-per-click affiliate options.
If you’re blogging for a cause, you can place a PayPal donation button on your blog to allow donations.
Another way to monetize your blog is by blogging about unique merchandise, and by offering it up for immediate purchase. Interesting merchandise will provide a steady source of inspiration for blog topics. You should set up your blog so it’s focused on a certain type of merchandise for targeted visitors.
Create Your Own Branding
You could also offer your own merchandise for sale. There are many who will gladly buy merchandise that is custom-made and totally unique. Create your own logo for branding purposes using LogoDesign Studio Pro 2 by MacWare or Art Text by BeLight Software, make a catchy blog headline, and then offer customized merchandise with your logo on it. It can be a sort of brand tag.
You needn’t restrict yourself to just one means of monetizing your blog. You can mix and match methods to earn even more.
As the blogosphere develops and evolves, it attracts more and more interested readers, and earning opportunities increase daily. You can blog as a hobby and earn money too!
This brilliant post is written by Tim Arends. You might get the impression that the Mac is the forgotten stepchild of the Internet marketing industry. But did you know that some of the top names in Internet Marketing use Macs? Get a FREE 75-page ebook that covers everything you need to know about running your Internet business from a Mac here: http://internetmacmarketing.com/10tools.html.