How One Can Hurt Their Own SEO?

This morning, I was trying to help someone with a guest post they were writing for a company’s blog. I urged the person to send copy that included hyperlinks to their own website. This is what they told me:

“I’m sorry if it isn’t in a format that works for you. You’re welcome to cut & paste my photo into its own .jpg file, and you may insert whatever links you feel are appropriate. I’m responding to a “Help a Reporter Out” query, not a “Do a Reporter’s Job.” This is as far as I’m willing to go.”

When you write a blog post, it is your time to shine! Believe it or not, adding a little wax after the wash makes your ride that much more shiny.

All too often I see blog posts that have great content, but are missing that “something special”. One of the ways to achieve that and to “wax your ride” is to add appropriate hyperlinks to your articles. A good rule of thumb is to include a link to a relevant authority or resource every 100 words or so. This Wikipedia article provides a good example. Notice how every important term is hyperlinked?

To be effective, you’ll want to do the same with your own content. Adding hyperlinks will boost your SEO. Another way to add “shine” is to include share buttons to the bottom of your all posts. At a minimum, you should have content that is shareable with Twitter and Facebook. This is usually accomplished with a one-step download as shown below:

Here is an example of hyper linking in a press release:

CLEARWATER, Fla., June 16 /PRNewswire/ — Help My Resume, a division of Flippin Creative Inc., a non-profit organization, today announced it has teamed with Deepak Gupta, Founder of Marketing By Deepak Consulting Group, a Social Media Thought Leader located in California, to fight unemployment by utilizing Social Media. HelpMyResume.org provides free services to unemployed Americans who need assistance in rewriting their resume, creating cover letters, achieving higher education, and acquiring clothes to interview in.

This demonstrates how hyperlinks can cite qualified authorities, terminology and additional resources all without sounding like an encyclopedia or taking up additional space. Readers are free to click on what they’re interested in learning more about and disregard what is of less interest. If you don’t already “wax” your blogs with hyperlinks, try them in your next post! Then sit back and take in the shine…

Posted by Deepak Gupta

Two things that say it all about the writer of this post,

1.) He knows you’re losing money
2.) He knows how you are losing money

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