Developing and Optimizing Your First Adsense Website

In the first part of this 2 part series on how to make money online with adsense I covered the initial research. If you haven’t read that post yet, I suggest you read it now as it will assist in helping you grasp the entire strategy as a whole.

Let’s jump right in and start developing our new adsense website:

Content Creation

Once you’ve purchased your domain and you’ve chosen a hosting package, you can then set-up your site using WordPress or any platform you are comfortable with. You should then write your content ensuring that it is completely unique and not scraped from other sites. Each article you write should be between 500-800+ words in length; try not to go under the 500 word mark (refer to the next point for directions on how to optimize each post).

When performing research for content creation I have found it is best to visit 3-4 authority sites that deal with my chosen niche. I then find content on those sites that are related to my keywords and I read through the content with a critical eye; I also take note of key-points while reading through the content.

I then step away from my PC and allow all the information that I have read to be absorbed into my mind (I keep each site where I have gathered information opened on a separate tab). After about 10 minutes I return to my PC and I begin writing an article from the information I gathered. I refer to the open tabs to crosscheck certain points to ensure complete accuracy. This technique allows me to churn out a high quality article within 40 minutes. Delivering quality through your content is integral as this will attract natural links to your site and repeat visitors; it will also cushion your site from any sort of Google slap if there is a manual review of your site.

Your first post should target your main keyword and you should also write one post for each related keyword you chose in the first step (remember the “related searches” we covered in part 1). So for example: if your main keyword is “make money online”, you will write a post targeting this keyword and if you had other related keywords like, “make money online fast”, “how to make money online”, “ways to make money online”, you will write one post targeting each keyword.

Recommended Reading: SEO Content Writing

You can then publish your content on your site. Ensure you make your first post a static/sticky page on your home page. Of course this post should be the one that is targeting your main keyword. You can then publish all your other posts and schedule delivery 4-5 days apart or you could choose to write a new article every 4-5 days.

If you are using WordPress it will be advisable to publish each article as a page and not a post. Essentially you will be building a static site and utilizing WordPress as a Content Management System (CMS).

On-Page Optimization

To begin optimizing your pages you should insert your main keyword in your title tag, H1, and H2 tag; you can also include it in your H3 tag but it isn’t necessary. With regard to keyword density many so-called experts profess that a density of 3-5% is optimal but this sort of advice is outdated as search engines are more sophisticated in this day and age. Inserting your keyword once in the first sentence, 1-2 times within the body and once in the final paragraph is more than sufficient. You can also include an image within your post and insert your keyword as an alt attribute

Next, fill out your meta-description and include your main keyword in the description as well as in the meta-keywords. These rules apply to each individual page.

Must Read: On-Page SEO for blogs

Off-Page Optimization

You can now begin your off-page optimization; this involves building backlinks to your site. This can become tedious but it is necessary to enable your site to climb the ranks. My advice is to start backlinking at a slow rate and increase the rate over time. You can build links from article directories, blog commenting, blog networks, bookmarking sites, web 2.0 sites like Squidoo and Hubpages (very important), and there are various other methods you can use.

Tip: In the past one-way links from article directories and web 2.0 properties carried considerable weight but now the “link juice” that is passed isn’t as venomous. To increase the power of your links you can build backlinks to your first-tier links. This backlinking technique is known as “link pyramids” and it is a powerful method that works wonders.

When building links it is important to use your keywords as anchor text, and you should also build links to your inner-pages with relevant anchor text. Working toward ranking all your pages in the search engine will help catapult your levels of income.

Ensure you diversify your backlink sources and remain consistent in your link building. As you build links, your site will move up the ranks, and if you carried out your research correctly you can rank in the top 3 within 2-3 months, sometimes less if there isn’t much competition.

Ad Placement

Once your site begins generating consistent traffic you should begin testing the placement of your ads so that you can extract the highest return as possible. Your adsense ad placement is critical and I have found that one ad block below your title performs the most optimal. But individual sites tend to perform differently with regard to Click-Through-Rate (CTR). Therefore it is important to test various ad positions until you find the most optimal placement. Configuring your ad units to display image and text ads can also have a positive affect on your overall click-trough-rate.

Optimal ad placing is all about testing, testing, and testing some more. When you engage in testing ad placements, the placements you choose should remain intact for a minimum period of one week. Do not change ad positions every day as this will not provide a fair reflection with regard to performance.

That brings us to the end of the second and final part of my guide on how to make money online with Adsense. I hope I was able to transfer my knowledge onto you and I truly hope you are motivated to begin applying this method. Ultimately my goal in sharing this knowledge was to help someone succeed in making money online.

This strategy has worked tremendously well for me, and I have no doubt that it will work for you if you do your research correctly and apply yourself. Earning with Adsense is probably one of the easiest routes to make money online and I do not say this lightly. I have tried many methods to make money via the internet and from my experience I can tell you without any hesitation that Adsense has proven to be the simplest method to earn an income online.

Want to get more ad clicks? Read - How To Improve Your Ad-Click Through Rate?

Finally, if you can recall from my first post I promised to provide you with a juicy tip to help you enter competitive markets with relative ease. Here is that tip:

Currently the US population extends beyond 300 million. This statistic coupled with US online buying behaviour makes this market the most lucrative in the world. Marketers are aware of this and as a result internet marketers across the globe march straight to the money and target the US market.

This trend has left considerable gaps in other emerging markets and I am constantly amazed by the opportunities I uncover in places like the UK, Australia, Philippines, and even countries in Africa have proven to offer high potential opportunities.

Sometimes it pays to go against the grain and I assure you that there are many gaps that are wide open waiting to be exploited by you. Now is the time to jump into these markets as these opportunities wouldn’t last forever.