4 Less Known But Effective Ways To Research Your Competitors

Following every competitor’s move is part and parcel of any business. With today’s technology and social media networking it has become much easier to stay up-to-date on any steps that your competitor makes. Here is the list of less known but effective ways (including social monitoring, media planning and niche analysis tools) to help research your competition:

Before anything else you should grab all of your competitor’s backlinks. Use this data to outline your link building campaign strategies. Niche Analysis Tool by EasySeoTracking will help you here. This web-based tool generates the list of top 10 competitors:

Shows their basic SEO parameters like: Page Rank, number of back links, presence of keywords in the URL and title, number of unique visitors by Compete, number of Google requests per month;
After taking a look at the overall picture, you can view all of your competitor’s backlinks, analyze how quality they are, and determine whether you could knock him or her;
With paid membership (for $5.95 only) you can add up to 20 websites to your account, get daily/monthly/weekly reports via email, perform unlimited niche analysis requests and make use of all future updates for free.

My two cents: It’s a simple and easy-to-use niche analysis tool. No need to install bulky software. Offers low-cost membership fee.

Google Ad Planner is a free media planning tool that can help you:

Identify your competitor’s audiences by demographics and interests;
Estimate competitor’s number of unique visitors, page views and keywords searched;
Discover websites relevant to competitor’s target audience;

My two cents: If you need to get basic information on your competitor’s traffic and audience details, Google Ad Planner is a must-have tool.

Kurrently is a real-time search engine for Twitter and Facebook which lets:

View the conversation stream updating live;
Fully control the speed flow so you don’t get overwhelmed;
Filter results by Facebook or Twitter;
Apply search on Google, Bing, Baidu or YouTube

My two cents: Kurrently is a great service. IMHO, it lacks email subscription and filtering by languages.

Addict-o-matic is a convenient online service to have information from multiple social networks and display it in a clean and efficient manner. With Addict-o-matic you can:

Search the best live sites on the web for the latest news, blog posts, videos and images;
View each source in its own box that you can drag-and-drop easily;
Personalize the layout of the headline boxes, delete ones you don’t need;
Bookmark the “custom” page and come back to your personalized results dashboard;

My two cents: a perfect way to be alerted to minor buzz your competitor creates.

This guest post was provided by Dmitry Gushchin, creator of Easy SEO Tracking tools. These web-based tools enable website promotion specialists to get basic SEO parameters fast and easily.

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